Meet Ivy Exec's Coaches
Meet Ivy Exec's Coaches
Prep Work
Scan job listings
1.
2.
Make a list of 10-20 keywords
Prioritize the keywords
3.
4.
Have this prep work ready
on LinkedIn, Indeed, Monster, your alma mater’s career site, and anywhere else you’d like. Pick a job description, or even several (for similar positions), that interest you.
that you think will matter the most to the hiring managers and recruiters looking for candidates. If you find more than that, group keywords with similar meanings together.
from 1 (what you believe to be most important to the hiring manager) to
10 (least important).
for your first session and you’ll be on your way to defining your professional brand with your coach.
For the IE member to get the most from this coaching package:
The coach will strongly recommend that the IE member do the following quick preparation (15-30 minutes) before the first coaching session:
Areas of Expertise:
- Classic and digital marketing
- Financial services
- Personal branding and positioning
- Social media content
- Wide range of fields – corporate, banking, legal, retail, consulting, non-profi
Personalized Branding Statement
Impact Statements with Quantifiable Achievements
ATS Optimized Keywords and Phrases
Best Practice Formatting
Bonnie Halpern
MBA, Columbia Business School – Marketing and Finance
MIA, Columbia School of International and Public Affairs – International Affairs
BA, Vassar College – Political Science / International Affairs (major), French (minor)
Junior Year Abroad in France
Certifications: Corporate Training (NYU), Digital Marketing (NYU), Myers Briggs Type Inventory
Resume and LinkedIn Profile Writer
About Me
I am a personal branding consultant focused on helping people define who they are in the workplace, differentiate themselves from others in their field and position themselves to their targeted audience. My branding services include writing resumes and LinkedIn profiles across a wide range of fields including corporate, banking, legal, retail, consulting and non-profit. I am adept at and enjoy helping foreign nationals convert their resumes to an American style.
My approach is based on sound classic & social media marketing principles gained from 25+ years of experience in marketing financial services for Citibank and MasterCard, consulting for American Express and managing social media for various professional associations.
As a Vice President at Citibank I recruited talented MBAs from top business schools and participated in hiring mid-level to senior executives. I think I reviewed about 1000 resumes during my career.
Career Highlights
Executive Performance Coach, Personal Branding Coach, Career Consultant & Resume/LinkedIn profile Builder
MEET THE REST OF OUR EXECUTIVE COACHES
- Foreign nationals’ resumes
- Consulting
- Hiring process from new MBAs to senior executives
- Strategies for addressing ageism
- Marketing Consultant, Halpern Marketing; major client American Express
- Columbia Business School Alumni Club New York, Manager of social media function and Chairperson of Artificial Intelligence Committee
- Financial Women’s Association, Manager of content for Facebook business page
- VP Marketing, Citibank Credit Card Division
- VP Citibank, Cross-Organization Activities / Liaison between Cards and Retail Divisions
- VP Marketing MasterCard International, Director of Debit Card Marketing
- VP Marketing Citibank Retail Bank, Regional Marketing Director Lower Manhattan
Career Coaching Services
Ivy Exec LinkedIn Package
Unlock the power of LinkedIn with a professionally written profile.
Take a Look at All Ivy Exec Career Coaching Services
" I wanted to share with you how pleased I was with Bonnie. With my diverse background and passion to move into a field that combines my legal skills and clinical expertise, Bonnie took time to understand my needs and was able to provide me with clear direction and an outstanding resume. Bonnie is "one-of-a-kind." She is smart and always available. I hope other individuals have the opportunity to work with Bonnie. She is an asset to your team without a doubt. "
- Fern S.
